Dear Meaningful Streams™ Entrepreneur,
Here's a short article by Chris Knight of EzineArticles.com on creating "Article Sets." An Article Set is a group of articles written around a particular topic, theme, or style. The idea works with any of your writing (articles, blog posts, reports) -- yet I love the concept when you pair it with the $1000 a Day Product Spiral.
The $1000 a Day Product Spiral is a simple way to repeatedly grow products. First, you take your best ideas from your client sessions and weave those ideas into articles. Next, you combine articles written around a similar topic to create a new product offer like a mini-ecourse.
For example, if you help a client create a new business plan for launching their new coaching club, you could outline those 5 steps in your first article. Then take each of those steps and create an article around each step. Voila - you have an Article Set plus 2 bonuses.
- BONUS #1 - That article set can become a future ecourse, special report, or handout for a teleclass!
- BONUS #2 - Those 6 articles can work for you when you post them on top directories like EzineArticles.com, IdeaMarketers.com, or SelfGrowth.com - attracting people who want to learn more about you and your ecourse, special report, or teleclass.
Two reasons you really should write article sets...
- It's easier to write in sets, since you mind is focused on a single topic AND
- It's smarter to write in sets, since 6 articles around a topic posted in directories or on your website work harder than just one.
Check out Chris' article here and if you don't already subscribe to his blog - get on it!
p.s. Oh and I really like his ideas about writing about your Frequently Asked Questions and writing articles based on the Primary Keywords you use to market your business.