Okay, to be fair (and why not?) here's the link to Scott Gerber's article on Inc.com, "Why 'Be Passionate' Is Awful Advice."
My first response is Argh!
Yes, he's listed some great questions. So please read the article. Pay special attention to questions 1, 4, and 8. They are critical to your success.
Ugh, because of course you need YOUR PASSIONATE PURPOSE behind any business startup AND you need to create multiple, meaningful streams of income™.
It's your passionate purpose that will get you out of bed in the morning when the going gets tough. Your passion purpose that will get you happily sharing what you do and creating products, programs, and services about what you know and love.
And most importantly, it's your passionate purpose that will really bring a smile to your face when you're rolling in the dough. I teach it and it's called growing MEANINGFUL STREAMS OF INCOME™ (http://www.meaningfulstreamsofincome.com/)
Question #10 - Should be, "Do you love what you'll be doing? And are you ready to share it every day?"
This business journey is not about creating another job for yourself, it's about crafting a dream life...that brings a smile to your face and a bounce to your step! It's the blending of money and meaning that buys happiness ;)
Remember: your perfect business WILL "fuel your soul...and your bank account."
Blessings + possibilities,